Yuengling Arrives October 3

Mark your calendars: Yuengling beer is coming to Ten Pin Alley!

Starting October 3rd the tastings of Yuengling Traditional Lager, Yuengling Light and Yuengling Black & Tan will be housing themselves permanently in the bar at Ten Pin Alley. In honor of their statewide roll-out we’ve done a little research for you on the oldest brewery in America. It’s a 182 year history, so some paraphrasing was in order, but what you learn is an amazing story of a family owned and operated company that has withstood the taxing test of time.

It starts in 1829 when the first brewery is opened in Pottsville, Pennsylvania. In 1831, as does sometimes happen before the times of fire prevention, the entire brewery burns to the ground. The Yuenglings build a new brewery on Mahantongo Street where it still stands today.

With the ratifying of the 18th amendment, Prohibition hits and the Yuenglings are forced to diversify in order to stay in business. Imagine the government today telling us we can’t enjoy an alcoholic beverage. Crazy, right? To battle the thirteen year ban on booze, the Yuenglings decide to produce “near beer” and build a dairy across from the brewery. When prohibition finally ends the brewery produces “Winner Beer” and ships some to Franklin D. Roosevelt. A gift anyone would be more than happy to receive, I’m sure.

In 1954 the brewery celebrates 125 years of existence and in 1976 it is officially declared ‘America’s Oldest Brewery’. The company becomes even more profitable when Dick Yuengling, now the 5th generation of Yuenglings to run the company, decides to bring back the Traditional Amber Lager which becomes the company flagship beer. In 1998 a second brewery is built to keep up with demand, which at this point was still within local areas – not to mention all the folks who bring it back when they travel out of state!

In 2009 the brewery surpasses the 2 million barrel mark thanks to its three breweries and diehard fans. Fast forward to a few weeks ago, and the company has now signed a letter of intent to buy the Hardy Bottling Company in Memphis, Tennessee which will help expand its reach even further. But the most important thing? It’s finally coming to Ohio.

Here at Ten Pin we will offer the Traditional Lager on tap, and the Yuengling Light and Black & Tan in bottles. The Traditional Lager is amber in color, and according to the website, has a “medium-bodied flavor with roasted caramel malt for a subtle sweetness and a combination of cluster and cascade hops.” If you like Killians or Smithwick’s this is right up your alley (no pun intended).

The Yuengling Light is as well balanced as the Traditional brew but with only 98 calories; perfect for those of us who still want to have fun on a diet.

Yuengling Black & Tan is a combo of their Dark Brewed Porter and their Premium Beer. With hints “of caramel and coffee from the dark roasted malt,” it finishes “smooth and satisfying.” Definitely a great choice if you’re into stouts, but isn’t as thick as Guinness.

Whatever your taste in beer, Yuengling has something to offer. Come in and try a pint with our new buffalo chicken menu items!